2025 —
Anfler Solutions
Product Designer / UX/UI Designer
2025 / Present
MigracionesFronterasArbolado GCBAKhalipaSisgea
Highly complex government systems, now in production and used by thousands of people.
Product Designer · UX/UI
The how changed.
Not the why.
I've been designing for more than eighteen years. The tools, the formats and the products changed. But what drives me never did: the curiosity to understand people and turn their problems into simple, clear solutions.
Featured work
Real cases. Real problems.
A selection of recent work where I share the full process: the problem, the questions, the decisions and the outcome. Because a project's value isn't only in how it ends, but in how it got there.
Experience
Where design proved itself.
The teams and products I worked with over these years: my role, the context and what ended up shipping and in use.
2023–26
Stakeholders Colombia
Lead Product Designer / UX/UI Designer
October 2023 - June 2026
SaaS PlatformDesign System
A design system that put the product in order and gave the whole team a shared language.
2023–25
Other Freelance Projects
Product Designer, UX/UI & Brand Designer
May 2023 - June 2025
Appis GroupKentEmberLa Viandita
Brands built from scratch, with a coherent identity across every touchpoint.
2014–23
Yo No Fui Diseño | Bebés & Niños
Founder & Product Designer
2014 - 2023
Brand developmentBrandingShopping experienceTextile collection
A brand of my own, from idea to shelf: design, production and team under one vision.
Every great product begins long before it's designed.
My path
Every discipline I moved through taught me to see differently.
How I got here
2013
Industrial design & production
Textile products and my own brand: how something is made and used without anyone explaining it.
2022
Brands & visual identity
Giving shape, voice and coherence to what a brand wants to say.
2023
Experience design · UX/UI
Digital products: how they're used, understood and evolve.
2024
Frontend
Bringing design to the browser and keeping it true to how it was intended.
0+
Years designing
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Years in digital product
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Years self-employed
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Disciplines explored
0%
Self-taught
The way I work
No magic formulas. Just process.
Every project changes. Every team too. What stays the same is how I observe, ask, prioritize and decide.
01
Investigate
Before proposing anything, I listen: what the business needs, what's happening to whoever will use it, what the technology allows.
02
Prioritize
Not everything makes it in. Deciding what stays out is designing too; that's where the product's focus is won.
03
Design
Only now do the screens appear. Flows, system and detail built to scale, not to show off.
04
Validate
I prototype, test, correct. It's cheaper to be wrong in a file than in production.
05
Implement
I stay close to development. A design doesn't end in Figma: it ends working.
06
Iterate
The product lives and changes. I go back to what shipped: I measure how it's used, learn and adjust so it keeps improving.
My philosophy
What I believe when I design.
I don't start with the screen.
The interface comes later. First I need to understand the problem, the people who have it and the goal the product is meant to achieve.
A good interface doesn't need explaining.
I want every decision to make the product easier to understand and use. If something raises doubts, there's still work to do.
The small details design the experience too.
An error message, some spacing or the order of two actions may seem minor, but they end up defining how it feels to use a product.
AI is part of my process.
I use it to research, design, prototype and code faster. It's a tool that amplifies my work, and as such, its value depends on the judgment behind it.
Tools
My best tool is still curiosity.
Figma
Adobe Creative Suite
Notion
Visual Studio Code
ChatGPT
Claude Design
Claude Code
Frontend
HTML
CSS
JavaScript
React
Next.js
Angular
What I bring to a team
Every team has different needs. I like adapting to them.
01
Clarity in complexity
Taking a tangled system and making it understandable: research, information architecture and flows people follow without thinking.
User ResearchBenchmarkingUser PersonasJourney MappingInformation ArchitectureUsabilityAccessibility
02
Systems that scale
Design once, use it a thousand times: consistent design systems that speed up the whole team and hold the product together over time.
Design SystemsUI KitsComponentsWireframingPrototypingAuto LayoutResponsive Design
03
Product judgment
Helping decide what to build and what not to, balancing what the business needs, what the person needs and what the tech allows.
PrioritizationRoadmapValidationCollaboration with developmentAI integration
Learning
I never stopped learning.
Education is the foundation. Almost everything else I learned by designing.
Education
Industrial Design
Universidad Nacional de Mar del Plata
2007 - 2013
Other training
UX/UI Design (Basic & Advanced)
Coderhouse
2021 - 2022
Digital Marketing & Traffic
Academia de Publicidad · Meta Ads
2026
Languages
- Spanish — Native
- English — B2
Services
How we can work together.
Every project needs a different kind of support. I can join a product team, take part in a specific stage or accompany a project from start to finish. I adapt to the context, the team and the challenges of each case.
Digital Product & UX/UI
Landing pagesApp designWebsite designDesign SystemsUX advisoryUX analysis
Branding & Graphic Design
Corporate identityFlyers & signage designCorporate documents
Contact
Let's chat.
If you're looking to add a designer to your team or need support on a project, I'd love to hear about the challenge.